Three Ways to Create Your Project Vision Statement

1. Embrace the phrase “so that.”

  • We are building a new website for XYZ, Inc. so that its users have a better experience.
  • Our start up is developing an open-source COVID vaccine to save lives.
  • Our company is creating a newly designed shopping cart for small grocery stores so that stores can shrink aisle dimensions and display more products.
  • We are moving our offices to a new location so that employees will have more parking.

2. Tell a short story

3. Focus on benefits realization management

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